UNLOCKING SUCCESS: CREATING A GOOGLE ADS REMARKTINGCAMPAIGN IN 2024

Step1: Create your Google Ads account – If you have not yet created a Google Ads account, please visit ads.google.com and follow the registration instructions. Once you set up your account, go to the Campaigns tab to start creating recurring marketing campaigns.
Step 2: Define your remarketing audience – Click the + Campaign button and select New campaign. Choose a targeted campaign that matches your goals, such as Sales, Leads, or Website Traffic. Next, select “Display” as the campaign type, since remarketing ads typically appear on the Google Display Network.              

Step 3: Choose your campaign plan – Enter your campaign name, then choose the site and language settings that suit your goals. Under “Bidding,” choose a bid strategy based on your bidding goal (such as maximum usage or conversions). Set a daily budget and choose whether to enable ad duration and delivery options.

Step 4: Create a Remarketing Audience List – Go to the Audience tab and click on the Remarketing option. Select “Web Visitor” to create a list of people who have visited specific pages on your site. Install the Google Ads remarketing code on your website to start tracking visitors.

Step 5: Set your remarketing rules – Create remarketing rules from your Google Ads account and place them on every page of your site. This form will track visitors’ interactions and allow you to create a remarketing list based on their behavior.
Step 6: Create your remarketing ad – To create your remarketing ad, go to the Ads & Extensions tab and click the +Ads button. There are many ad types to choose from, including responsive ads, image ads, or text ads. Create great ads and choose the right images or videos that are relevant to your audience

Step 7: Set target options – In the Audience view tab, select the remarketing list you created earlier to target the audience. You can also further refine your targeting by selecting other demographics, interests, or topics that are relevant to your audience.     

Step 8: Review and publish your plan – Review all your campaign plans, including targeting, advertising, and budgeting. Once you’re satisfied with everything, click the “Save and Continue” button to begin your remarketing.

Step 9: Monitor and optimize your campaign – Monitor your campaign regularly using the advertising tools available in Google Ads. Focus on key metrics like click-through rate (CTR), conversion rate, and return on investment (ROAS). Adjust your branding strategy, advertising strategy, and campaign strategies based on performance data to improve your campaigns for better results.

Step 10: Test and Iterate – Continue trying different ads, messages, and targeting options to determine what works best for your audience. Use A/B testing to iterate on your campaigns to compare different conversions and improve the effectiveness of your campaigns over time.